Since its founding in 1912, the JTB Group has been fostering connections and exchanges across the globe.

Defining our business domain as “the Exchange Creation Business,” we aim to inspire and resonate with our customers by providing unique JTB solutions that facilitate diverse interactions on a global scale. Rooted in the principles of “connecting, creating, and contributing,” we strive to remain a company that contributes to a peaceful and fulfilling society for the next 100 years and beyond.

The JTB Group is committed to leading the sustainable tourism industry, believing that as more people engage in exchanges, challenges related to local communities, human rights, and the environment can be addressed, contributing to broader social development. The tourism industry is not limited to accommodations and travel agencies; it also encompasses restaurants, NGOs focused on environmental and nature conservation, agriculture, forestry, fisheries, IT, and many other related sectors. By collaborating with our partners and local communities, we strive to: 1) Expand exchanges that reduce environmental impact; 2) Foster mutual understanding with local communities on environmental issues; 3) Promote all forms of exchange that contribute to sustainability; and 4) Cultivate respect and consideration for destinations, thereby creating even more inspiring experiences.